Riding on Neeraj’s shoulders, it’s time for athletics to take a big leap
The Hindu
Government agencies and corporate houses can join hands to ensure better days for the sport in the country
Javelin thrower Neeraj Chopra’s stunning Olympic gold in Tokyo, and the way it was won, have made many corporate houses run to him to promote their brands. The 23-year-old’s annual brand endorsement fees have now shot up impressively. “Neeraj’s brand endorsement fees have gone up by 10 times. He is now among the top three in the country among active sportspersons,” Divyanshu Singh, Head-Commercial Strategy at JSW Sports which manages the Olympic champion, told The Hindu on Thursday. “He has surpassed many cricketers too.” That should inspire Indian athletics to think big. The Athletics Federation of India was a bold and busy body this year conducting many national championships which brought rich rewards at the Tokyo Olympics and the Nairobi under-20 Worlds (3 medals) but now this is a time to make giant leaps.More Related News