Qatar National Tourism Council launches mobile app offering personalised experience

Qatar National Tourism Council launches mobile app

Qatar National Tourism Council (QNTC) has announced the launch of its immersive Visit Qatar mobile app. Part of its wider digital transformation strategy, the first-of-its-kind app uses innovative cloud-based Adobe Experience Manager capabilities which harness data to deliver tailored experiences to users. Designed as a user-centric digital travel companion, the app allows users to discover Qatar’s cultural heritage sites, extensive outdoor sports activities, diverse culinary scene and unique attractions.   The app offers 360 degree and panoramic views of iconic sites and landmarks, along with a feature that allows users to swipe right on a selection of top locations. They can use the map assistant to plot and plan their stay, and enjoy personalised recommendations based on their preferences. Chief Operating Officer of Qatar National Tourism Council, Berthold Trenkel said: ‘Qatar is a country of hidden gems and one that is on a mission to become a leading destination for both local and international travellers. The launch of the Visit Qatar mobile app is a core part of our strategy to modernise our digital marketing and deliver a superior visitor experience.