Qatar 20th in Global Soft Power Index

Doha, Qatar: Qatar has strengthened its position in the global arena, climbing two places to rank 20th in Brand Finance s Global Soft Power Index 2026...

Doha, Qatar: Qatar has strengthened its position in the global arena, climbing two places to rank 20th in Brand Finance’s Global Soft Power Index 2026, with a score of 54.9 out of 100.

The advancement reflects the nation’s continued investment in diplomacy, infrastructure, and international engagement as part of a broader trend in which Gulf states are enhancing their global standing.

The improvement comes at a time when many Western nations are experiencing significant declines in soft power. While traditional powerhouses like the United States, the United Kingdom, and Germany have seen their scores drop substantially, Qatar has bucked the trend by maintaining steady progress in building international influence and credibility. According to the study, which surveyed over 150,000 respondents across more than 100 markets and evaluated all 193 United Nations member states, Qatar’s rise is part of a notable pattern among Gulf nations.

Qatar’s performance is particularly strong in the International Relations pillar, where the country has established itself as an active diplomatic player. The nation’s ability to facilitate dialogue and host major international events has positioned it as a trusted mediator in regional and global affairs. This diplomatic credibility has translated into enhanced perceptions of Qatar’s influence in diplomatic circles and its role in international cooperation.

The research highlights that Gulf nations, including Qatar, are succeeding through a balanced approach that combines practical impact with proactive engagement. Strategic investments in sports, culture, tourism, and business have created multiple touchpoints through which global audiences experience and understand these nations. Qatar’s hosting of major sporting events and its role in international diplomacy have significantly contributed to raising its global profile.