Qatar 2022 organisers use behavioural science to divert waste from landfill

Doha: With under two years to go until Qatar hosts the FIFA World Cup, and with a strong commitment to minimise waste to landfill as part of the FIFA World Cup Qatar 2022 Sustainability Strategy, tournament organisers are leading the way in the use of behavioural interventions to encourage recycling and reduce littering. 

Most recently, the FIFA World Cup Qatar 2022 LLC (Q22) enlisted the help of B4Development Foundation (B4D), the region’s first behavioural insights unit, to design and implement a series of interventions at the FIFA Club World Cup Qatar 2020, which was held from February 4 to 11.  The tournament included a number of breakthrough measures implemented to minimise waste to landfill.  These included ensuring materials could be reused or recycled, providing training to workforce, installing a bin system to facilitate waste segregation by workforce and spectators, and developing partnerships with companies to ensure recycling and composting of waste once if left the competition sites.