Pro-Biden group pouring millions into new ad campaign to promote new climate, health care legislation
CBSN
As President Biden and Democrats running in the midterm elections are planning to spend the next several weeks on the road promoting passage of the their climate, health care and tax legislation, several national political groups are making plans to pour millions of dollars into advertising to help boost the campaign — and the president's low approval ratings — especially with the party's base.
Building Back Together (BBT), a pro-Biden outside organization launched by the president and his campaign team to help promote policy priorities, on Thursday is launching a new $1 million ad campaign this week specifically targeting Black and Latino voters, two groups whose support for the president has sagged in recent months amid concerns with inflation and the direction of the economy. Though the new law is called the "Inflation Reduction Act," it doesn't directly tackle the underlying causes of inflation. It may, however, help bring down some costs for Americans.
The television, radio and digital ads are airing in English and Spanish in Nevada, Pennsylvania, Wisconsin and the Washington, D.C. media market with plans to expand the campaign in the coming weeks, according to BBT. (If you're wondering, the Inflation Reduction Act translated into Spanish is, la Ley de Reducción de la Inflación.)
