Pfizer launches an innovative digital platform, IUdo for the eligible patients in Qatar
Gulf Times
IUdo improves both the patient and healthcare professional’s experience by speeding up program enrolment; providing seamless access to support treatment plans; increasing the scale and reach of programs to patients and allowing the support program journey to be managed directly from their phones.
Pfizer remains steadfast in its commitment to improving the health of patients and presenting breakthroughs that can change patients’ lives. As part of that pledge, the biopharmaceutical company continues to prioritise increasing affordability and overall access to medications through its Patient Support Programs.
Pfizer has launched an innovative digital platform, IUdo for the eligible patients in Qatar. The mobile app is designed to make it easier for patients on selected Patient Support Programs to access Pfizer medications. It improves both the patient and healthcare professional’s experience by speeding up program enrolment; providing seamless access to support treatment plans; increasing the scale and reach of programs to patients and allowing the support program journey to be managed directly from their phones.
The launch of the IUdo app also underscores Pfizer’s broader ambitions to leverage digital platforms and technologies that put effective and scalable solutions, including support programs, at patients’ fingertips. Such platforms can help better address patients’ specific needs while improving quality of care and convenience, and reducing the burden of ongoing, high-cost care.
