Pay only for IPL matches played so far, Star Sports tells worried sponsors & advertisers
The Hindu
Star Sports roped in 18 sponsors across multiple categories for IPL 2021, while Disney+ Hotstar, the OTT platform which was streaming the matches live, had 14 sponsors
Star Sports has told advertisers who had bought airtime on the now-suspended 14th edition of the popular Indian Premier Leage (IPL) cricket tournament to pay only for the matches that have been played, sources said. Star Sports bagged the IPL’s television and digital rights for 2018-2022 for ₹16,348 crore, agreeing to pay about ₹54.5 crore per game in a 60-match season. Only 29 games were played before the pandemic halted this year’s IPL. It had sold slots during the match to advertisers for the season.
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