Outside U.S. more people signing up for Prime in India: Mike Hopkins
The Hindu
Prime Video sees rising demand for Indian content globally, with a diverse slate of 70 series and movies announced.
Prime Video, the subscription video on demand over-the-top streaming service of Amazon, has found greater acceptance in the Indian market and the demand for Indian content outside India has been on a rise, Mike Hopkins, Head of Prime Video & Amazon MGM Studios said in Mumbai on Tuesday.
He was in India for the brand’s flagship event – Prime Video Presents India, where the line up of movies and series was announced in the presence of the producers and actors.
“For the past several years, outside of the U.S. more people have signed up for Prime in India than anywhere else in the world. And in India more people sign up for Prime Video than any other benefit,” he said.
“Last year, India had the highest percentage of Prime Members stream Prime Video than any country in the world,” he added.
Talking about the popularity of Indian content globally, Mr. Hopkins said, “In any given week in 2023, Indian content was watched in over 210 countries and territories. In fact, Indian programming trended in the Top 10 on Prime Video worldwide for 43 of the last 52 weeks.”
Prime Video, on Tuesday, announced to stream close to 70 series and movies on its platform, with most of them premiering on the service over the next two years.
With 40 Original series and movies, and 29 of some of India’s biggest movies, the new slate is aimed at delighting and engaging customers.
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