Ooredoo Qatar wins industry recognition for brand value and strength

Ooredoo Qatar wins industry recognition for brand value and strength

Ooredoo has been identified by the world’s leading brand valuation consultancy as one of the top two strongest brands in Qatar by brand value. The prestigious Brand Finance report by the author of Qatar 10 2021 ranked Ooredoo in the top two most powerful brands in Qatar with a brand value set at $3.2bn. The valuation is based on monitoring brand performance by evaluating how such factors as trust and messaging can feed into profitability. The telecommunications operator credits the strong valuation to a number of factors, including its performance throughout the challenging business conditions caused by the Covid-19 pandemic and its ongoing successful roll-out of the 5G network. Ooredoo Group has also maintained its predominance in the region, remaining in the top three most valuable brands in Middle East. Analysis in the Brand Finance report highlights an anticipation that strategic partnerships with Ericsson and Nokia will strengthen this further.