Eminem opened a restaurant in Detroit. We checked it out.
DETROIT — On Sept. 27, a strange 30-second film appeared on Eminem’s YouTube channel: not a music video teaser, or the first few verses of a new rap single, but a quick-moving advertisement.
In the video, cartons brimming with marinara sauce spin hypnotically on checkered tablecloths. A voice-over rattles off vaguely Italian dishes: spaghetti, spaghetti and meatballs, and a “‘sghetti sandwich” — a scoop of pasta squeezed between two pieces of buttery white bread. Eminem, dressed in a thin gold chain and an eggplant-colored flight jacket, holds up what the viewer can only assume are two middle fingers, their message censored by twin takeout containers bearing the phrase “Mom’s Spaghetti.”
Marshall Mathers, the man who brought white working-class angst to the top of the charts, was opening a restaurant.