‘Love Island USA’ Finds Its Magic Formula for Success

A new host, an embrace of social media and some excellent casting led to the former also-ran becoming the summer’s buzziest show.

There is no shortage of dating reality shows, but this summer one is receiving the majority of the buzz. “Love Island USA,” an American spinoff of a popular British dating show, is dominating social media discourse, breaking streaming records and making fans out of even the most curmudgeonly anti-reality TV watchers.

The show, which streams on Peacock, gathers a group of contestants, called islanders, into a luxury villa (this season is in Fiji) and tasks them with coupling up, either out of true love, friendship or simple survival. Islanders who are single were kicked out of the villa, and every so often American viewers have been asked to vote out their least favorite couple. In Sunday night’s season finale, the pair voted “most compatible,” will win a cash prize of $100,000.

The show is captured through 80 to 90 cameras installed around the villa, which feed footage to a war room at the resort’s reception area. There, a crew of 450 producers, editors and postproduction executives make decisions about what footage will make the cut.

“What’s shot on a Monday is delivered to the network on a Tuesday, and it works that way every day for a six-week run,” Simon Thomas, an executive producer at ITV Entertainment, the production company for “Love Island,” said in an interview.

Though “Love Island USA” has been on air since 2019, this season — its sixth — has been by far the most successful. The first three seasons, which aired on CBS, received moderate viewership but did not live up to the success of the original British version. This season, the show has been the top reality series across all streaming platforms since its start on June 11, according to preliminary data from Nielsen. The show has also dominated social media, overshadowing Peacock’s other fan favorites like “The Traitors.”