
Older women drive 'Melania' documentary to box office success with $7M opening weekend
Fox News
Melania documentary draws older women to $7 million opening, with 72% female and 83% over 45 ticket buyers defying typical moviegoing demographics.
Taylor Penley is an associate editor with Fox News.
"This older, female audience admires and looks up to Melania as a role model," he said, according to the report.
The film, which offers an up-close look at first lady Melania Trump’s life over the 20 days leading up to President Donald Trump’s second inauguration, exceeded expectations with a $7 million opening weekend, marking the strongest documentary debut in more than a decade, according to reports.
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