Netflix to stream NFL games on Christmas in 3-year deal, placing big bet on live sports
NY Post
Netflix said on Wednesday it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming on its streaming service.
It will also stream at least one game on Christmas Day in 2025 and 2026 as part of the exclusive three-season agreement.
The deal marks the first time Netflix has licensed the rights to one of the world’s biggest sports leagues and also the first time it would show live football.
Netflix content chief Bela Bajaria said on Wednesday “there are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”
The company did not disclose financial terms of the deal.
Bloomberg News, which first reported on the negotiations, said Netflix will pay less than $150 million per game.
