N.S. prepares $2.5M campaign aimed at attracting new residents
CBC
The Nova Scotia government is taking the first steps toward a goal of doubling the province's population by 2060.
The Labour, Skills and Immigration Department announced plans this week for a $2.5-million marketing program aimed at provincial immigration and migration.
The department will work with officials at the Communities, Culture, Heritage and Tourism Department to develop the promotional plan.
Labour, Skills and Immigration Department Minister Jill Balser said there is an opportunity to promote the province and its way of life. Details on the campaign, including who will design it, are still in the works.
"This campaign is just the start to be able to reach that ambitious goal," said Balser.
Prior to being rolled in with Communities, Culture and Heritage, Tourism Nova Scotia launched a promotion aimed at attracting people to the province who could work from anywhere.
The former Liberal government paused that program, in part because of the challenges that existed in the housing market, with spiking sales prices, rents and shrinking availability.
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