Musk now gets chance to defeat Twitter's many fake accounts
BNN Bloomberg
Twitter’s unending fight against spam accounts is now a problem for new owner Elon Musk, who pledged in April to defeat the bot scourge or “die trying!”
He later cited bots as a reason to back out of buying the social platform. Now that the billionaire has completed the deal, he's faced with the task of delivering on his promise to clean up the fake profiles that have preoccupied him and bedeviled Twitter since long before he expressed interest in acquiring it.
The challenge carries high stakes. The bot count matters because advertisers — Twitter’s chief revenue source — want to know roughly how many real humans they are reaching when they buy ads. It’s also important in the effort to stop bad actors from amassing an army of accounts to amplify misinformation or harass political adversaries.
“The bigger picture in my mind is: How do we make Twitter a better place for everybody,” said bot-counting expert Emilio Ferrara, who worked over the summer to investigate the problem for Musk. He cited the “value of the platform as a societal experience, as a collective place to have civilized discourse and talk freely without interference from nefarious accounts," or scams, spam, pornography and harassment.
