Most Canadians want their cars made domestically, KPMG survey shows
Global News
Six in 10 Canadians said they are looking to buy a new car in the next five years, with more than three-quarters worried that U.S. trade tensions will make vehicles unaffordable
Many Canadians are looking to buy a new car in the near future — but amid the trade war, the majority say they would prefer that their cars be made entirely in Canada.
As many as six in 10 Canadians (61 per cent) said they are looking to buy a new car in the next five years, with more than three-quarters (76 per cent) worried that trade tensions and U.S. President Donald Trump’s tariffs will make vehicles unaffordable, a new KPMG survey released Monday showed.
Canadians want their cars built right here, the survey showed, with 72 per cent saying it is important that their vehicle be assembled or built in Canada. Nearly half (49 per cent) said it is “somewhat important,” while 23 per cent said it is “very important.”
The survey shows that non-American manufacturers with a large manufacturing footprint in Ontario – Toyota and Honda – are seeing a spike in popularity in Canada, while the Detroit Three – General Motors, Stellantis and Ford – are losing consumer trust.
“It’s not surprising that Toyota and Honda, which each have a large manufacturing presence in Ontario, resonate most with Canadian consumers,” said Dave Power, partner and national automotive sector leader at KPMG Canada.
“At the same time, trust in the Detroit Three is starting to erode as Canadians see a lack of commitment to keep jobs in Canada, driven by U.S. trade policies and pressures on company leadership to move operations to the U.S,” Power added.
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