Meghan Markle considering American Riviera Orchard name change after trademark refusal: report

Meghan Markle is reportedly considering switching up the name of her impending lifestyle brand American Riviera Orchard after its trademark application was refused.

The Duchess of Sussex’s team has had trouble getting her new brand over the line as the US Patent and Trademark Office (USPTO) warned that businesses cannot trademark geographical locations.

The recent rejection has sent the “Suits” alum’s team into a “spin,” a source told the Express.

Insiders close to the mom of two add that the ordeal is eerily reminiscent of when Kim Kardashian faced issues with her shapewear brand at its inception in 2019.

The billionaire reality star, 43, was ultimately forced to change her brand’s name from Kimono to Skims after it was accused of cultural appropriation.

“The team are thinking of backups as we speak just in case,” a source told the outlet of Markle’s case. “They’ve been put into a bit of a last-minute spin but they’re not too worried because they are aware that Kim [Kardashian] also changed her brand name after launch and it still did amazingly well.”