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Meet the trio bringing you the first St. John's Fashion Week

Meet the trio bringing you the first St. John's Fashion Week

CTV
Monday, August 12, 2024 02:59:41 PM UTC

A first-of-its-kind fashion series is running until Aug. 12 in St. John's, N.L.

A burst of creative energy has focused in St. John's as the city's first-ever fashion week heads towards weekend events.

So far, the program has sold out every ticketed event, impressing even the co-creators Roger Maunder, David Howells and Jessica Brown.

"People are hungry for it and they want to see it, so we're just giving them what they want in a lot of ways," said Maunder.

Maunder said the trio, who are media professionals, were working together earlier this year on a separate film project when the idea formed for a fashion week of their own. Planning ballooned from there.

"My background is in film and television production, and I’ve actually done a lot of travelling to different cities like Toronto and Los Angeles and seeing… the fashion events and just being inspired by that," said Brown. "And thinking, 'why can’t we do something like that at home?'"

Each of the co-creators are bringing significant experience and expertise with them, which has already shown in the slick imagery produced for the St. John's Fashion Week.

Maunder, who owns Up Sky Down Films, has decades of experience producing short films and music videos in St. John’s, while Howells is an award-winning photographer who has been tapped to photograph Henry Kissinger, George W. Bush and Robert Mugabe. Brown is the owner of Ujarak Media and won the 2023 Emerging Artist Award from ArtsNL.

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