Mark Cuban says ‘NBA should embrace tanking,’ while revealing one issue that’s a far bigger problem for league

Mark Cuban is adamant tanking is actually good for the NBA.

In a lengthy post on his X page on Tuesday morning, the Mavericks’ minority owner argued the league should “embrace” the act of intentionally losing in order to get better.

“Fans know their team can’t win every game,” said Cuban, who later apologized for the typos in his message. “They know only one team can win a ring. What fan that care about their team’s record want is hope. Hope they will get better and have a chance to compete for the playoffs and then maybe a ring.

“The one way to get closer to that is via the draft. And trades. And cap room. You have a better chance of improving via all 3 , when you tank.”

He then stated the league should focus on making games more affordable — claiming that’s a far bigger problem for the NBA than tanking.

“The NBA should worry more about fan experience than tanking,” he said. “It should worry more about pricing fans out of games than tanking. You know who cares the least about tanking , a parent who cant afford to bring their 3 kids to a game and buy their kids a jersey of their fave player.