
LIC unveils PRAGATI App for Development Officers
The Hindu
Life Insurance Corporation of India (LIC) has announced the introduction of a new mobile app ‘PRAGATI’ (Performance Review Application, Growth And Trend Indicator) for the exclusive use of its Develop
Life Insurance Corporation of India (LIC) has announced the introduction of a new mobile app ‘PRAGATI’ (Performance Review Application, Growth And Trend Indicator) for the exclusive use of its Development Officers.
LIC said ‘Pragati’ is a comprehensive mobile application which gives various information that are updated in near real-time about the performance of the agency force in critical areas of business performance like premium collection, agency activisation, prospective MDRT / centurion agents, apart from monitoring their team on activities such as usage of agents mobile app and NACH (National Automated Clearing House) validations.
There is also a calculator to measure their cost ratio.

Insurance penetration and density are often misunderstood and do not reveal how many families are insured or whether they would be financially secure if the main earning member were to die. The real issue is not reach but adequacy, as households may have life insurance but not enough cover to replace lost income, leaving them financially vulnerable.












