LEGO says it will remove "gender bias and harmful stereotypes" from toys and marketing
CBSN
LEGO Group says it will make playing more inclusive for kids by ensuring its marketing and products are "free of gender bias and harmful stereotypes." The news was announced on Monday – International Day of the Girl.
The iconic toy company says new research found girls remain held back by society's ingrained gender stereotypes – even though they feel increasingly confident to engage in all types of play and creative activities.
Nearly 7,000 parents and children ages six to 14 were surveyed for the study. The research findings show girls feel less restrained by typical gender biases than boys when it comes to creative play. For example, 82% of girls believe it's OK for girls to play football and boys to practice ballet, compared to only 71% of boys.
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