Lebron James buys into Major League Pickleball team, as sport continues to gain popularity

NBA stars LeBron James, Kevin Love and Draymond Green have bought into a Major League Pickleball team, the league announced Wednesday. 

The athletes were joined by James' business partner Maverick Carter, their family office LRMR Ventures, the investment firm SC Holdings, Relevant Sports Group CEO Daniel Sillman and SpringHill Company CMO Paul Rivera. 

"The new ownership group announced today brings unparalleled experience and impact across sports, media, entertainment, and branding," the league's press release said. "With this group, MLP aims to expand the community beyond its current participants into more diverse communities globally."