Las Vegas, where the party never ends, prepares for its biggest yet: Super Bowl 58
ABC News
Las Vegas is about to throw its biggest party yet
LAS VEGAS -- Las Vegas proposed to the NFL in December 2021.
“Let’s just marry these brands, and let’s bring the Super Bowl here,” Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, recalled telling a room of NFL franchise owners.
They said yes.
The betrothal culminates Sunday in a not-so-intimate ceremony at Allegiant Stadium, where the city will host its first-ever Super Bowl. Officials expect it to draw more than 330,000 visitors and generate $600 million in revenue. New records are predicted for hotel room rates, ticket prices and sports betting.
Already known for its lavish blowouts — including New Year's Eve fireworks set off from multiple casinos at once — the big game has Las Vegas going all out.
