Jimmy’s Cocktails eyes global markets

Buoyed by success in India, homegrown cocktail mixer start-up Jimmy’s Cocktails plans to enter global markets, including Australia, Africa and West Asia, even as it eyes expansion in the domestic mark

Buoyed by success in India, homegrown cocktail mixer start-up Jimmy’s Cocktails plans to enter global markets, including Australia, Africa and West Asia, even as it eyes expansion in the domestic market. The firm, which has raised almost $1.5 million so far, is looking to raise $4-5 million more to fund international expansion as well as augment manufacturing capabilities, founder Ankur Bhatia said in an interview. “Cocktail mixers are a fairly nascent category. We have set our sights beyond India with a long-term objective of building a global brand out of India,” he said. He added that the mixers as a category in India was estimated to have a potential market size of about ₹2,500 crore pre-COVID, however, since then home occasions have seen a rise due to which market size could be much larger now.