JD.com takes on Amazon in Europe as China's e-commerce titans expand globally
CNBC
JD.com is pushing same-day delivery and international brands as a way to help it compete with Amazon.
JD.com launched its long-anticipated European online shopping platform on Monday, as the Chinese e-commerce giant looks to challenge Amazon as well as domestic rivals that have already expanded internationally.
Joybuy, JD.com's international online shopping brand, launches in six new markets, including the U.K. and Germany, with the company banking on fast deliveries and high-quality products to get an edge on rivals.
While peers like AliExpress and Temu operate an asset-light model and ship goods directly from China, JD.com has its own local warehouses and logistics networks that enable it to minimize delivery times.
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