Japan wants young people to drink more alcohol. It's just not sure how to convince them
CNN
The Japanese government has launched a contest to find new ways to encourage young people to drink more alcohol following a drop in sales tax attributed to pandemic restrictions.
Since the pandemic began, bars and other premises selling alcohol have been hit hard by Covid-19 restrictions, causing sales -- and liquor tax revenues -- to plummet in the world's third-largest economy.
The government's solution? Launch a contest to find new ways to encourage young people to drink more.
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