India Today Group forays into OTT space with India Today Originals

India Today Group announced the launch of its new digital vertical, India Today Originals. The media house has taken the next step in reaching Indian viewers with a dive into the original content space.

India Today Group has forayed into the original content space with its newest venture, India Today Originals. The new digital vertical will produce original series and features in the non-fiction space for streaming and audio platforms.

India Today Originals will release two crime-documentary series -- Indian Predator-Diary of a Serial Killer and Dancing on the Grave--this year. The documentary series will be streamed on Netflix and Amazon Prime Video respectively.

The new vertical launch will kick off with the trailer release of its first production, Indian Predator- Diary of a Serial Killer, set to stream on Netflix on September 7.

The India Today Group’s venture into the original content space falls in line with the shift of consumption habits of Indian viewers to digital content. The group’s foray into video and audio production for digital platforms highlights how it is not just cognizant of the evolving media and entertainment landscape globally, but also exploring avenues to share its vast and rich legacy in reporting stories across India.

With the reach and popularity of the OTT platforms expanding within a short span, the need for strong authentic Indian content has also increased. And this is where the India Today Group, with its incredible content pool sourced through decades of reporting experience, stands at an advantageous position to dive into the original content space.

Kalli Purie, Vice Chairperson of India Today Group, said, “When I watch good documentary content on streaming platforms, it is clear to me that this was a very logical step for us. We tell the best stories of India day in day out at breaking news speed, so why not produce the best stories in a more expansive format with more details for streaming as well? The advantages of having India Today Originals as a production partner is you get a unique combination- story tellers from the ground who have seen the story unfold first hand coupled with those who know how to tell a long-form story in a grand and dramatic format.”

India Today Originals is the next organic step in the growth and expansion of the media group, which is valued and renowned for its story telling expertise across all formats print, broadcast, radio, and digital.