Ibis and Adagio Doha capitalizing on Qatar’s growing leisure demand

In an interview with Rajiv Tarcar, General Manager of Ibis and Adagio Doha, he provides an overview of the growing demand for midscale hotels in Qatar...

In an interview with Rajiv Tarcar, General Manager of Ibis and Adagio Doha, he provides an overview of the growing demand for midscale hotels in Qatar. He also provides an insight into Qatar’s first Ibis & Adagio Combo property. Ibis and Adagio Doha is located in the heart of Doha Downtown on C-ring road, perfectly nestled between the popular localities of Al Sadd and Msheireb. This hotel complex offers two fantastic hotel brands, Ibis and Adagio with a room inventory of 306 keys and multiple food and beverage outlets. Other facilities include swimming pool, gym, meeting rooms, and a function hall for up to 100 guests.

Q. How is Ibis and Adagio Doha meeting the evolving needs of the modern traveller?

A: The modern traveller has a savvy mindset and focuses on 3 key factors: location, quality and price. Location is our biggest USP. We are Doha’s first multi-branded hotel complex offering two brands. The combo aspect brings us great economies of scale and helps us cater to a larger audience, thus driving a higher occupancy and top-line revenues. It also offers the choice of staying in a modern and designfocused hotel room in Ibis or choosing Adagio as an aparthotel with more space and amenities. Guests booking rooms or spending on food and beverage in the hotel can earn loyalty points under the Accor Live Limitless i.e. ALL loyalty programme. These loyalty points can be redeemed for a free stay and upgrade your loyalty status to unlock more discounts. Only handful of midscale & economy hotels or aparthotels in Doha are part of a loyalty programme with a global outreach, so this acts as another valuable benefit for our guests.

Q. Why is the growth in leisure demand directly benefitting economy and midscale hotels?

A: After the pandemic, people are craving leisure travel and want to explore new destinations. The visitor numbers from the GCC, South East Asia, Eastern Europe and also from China, Russia and countries from the CIS region like Kazakhstan and Uzbekistan are growing. A significant number of travellers from these markets are from the growing middle-class and focused on value for money. A globally popular brand in midscale e.g. Ibis is known to offer a high-quality product at an affordable price. Direct bookers and tour operators not only review the price of the room, but also the price of meals and other services. Hence, this surge in leisure demand has resulted in midscale hotels getting their fair share.