Hudson's Bay sues Quebec retailer alleging trademark infringement of Zellers brand
BNN Bloomberg
Hudson's Bay Co. ULC is suing a Quebec retail family over the use of the Zellers brand.
TORONTO -- Hudson's Bay Co. ULC is suing a Quebec retail family over the use of the Zellers brand.
In a statement of claim filed in Federal Court, the company accuses the Moniz family of trademark infringement, depreciation of goodwill and so-called passing off -- the deceptive marketing or misrepresentation of goods.
The Moniz family is behind various recent trademark applications and corporate registries, including Zellers Inc. -- incorporated in June 2020 -- Zellers Convenience Store Inc. and Zellers Restaurant Inc.
The defendants could not immediately be reached for comment and a response to the claim has not yet been filed in court.
HBC claims that the use of the Zellers brand and trademark threatens to cause confusion between their goods and services and those offered by the Bay.
The retailer alleges that the intention of taking over the Zellers brand was to either "confuse Canadians or recover a payment from HBC."