How Astrology Turned Into A Billion-Dollar Business

The astrology industry business is booming with dedicated apps, social media accounts and business owners. But the industry isn't new.

Astrology is more popular and more accessible than ever.  

Nowadays, people joke about Mercury being in retrograde, and it's a somewhat common thing for a person to be asked at any given time what their rising and sun signs. There are zodiac memes all over Twitter and Instagram accounts that post about different signs' different personality traits.

The bottom line is: Astrology is making a comeback, and it’s making a lot of money.