High prices no deterrent as gold shines on Akshaya Tritiya
The Hindu
Akshaya Tritiya gold and silver purchases surge despite high prices, with jewellers expecting steady sales volumes.
Gold and silver purchases for Akshaya Tritiya gathered momentum on Wednesday (April 30, 2025) afternoon, with jewellers expecting sales volumes to remain steady despite record high prices.
The All India Gem and Jewellery Domestic Council (GJC) anticipates a 35% jump in value terms compared to last year.
Gold was trading at ₹98,550 per 10 grams (including taxes) in Delhi on Wednesday, up from ₹72,300 during last year's festival.
Buying precious metal on Akshaya Tritiya is a tradition widely followed in south India that has gradually spread across the country with increased awareness.
"We expect gold sale to remain steady at last year's level of 20 tonnes. However, in value terms, we see 35% increase in gold sale today," GJC Chairman Rajesh Rokde told PTI.
Shopping began early in south India, while northern regions saw increased footfall in the latter half of the day. An unexpected trend emerged with higher demand for gold mangal sutras and chains, alongside brisk silver sales, particularly for utensils, he said.
With the wedding season commencing during Akshaya Tritiya, demand is expected to rise significantly in the coming days.
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