Here's what Gen Z wants in 2023, according to Instagram
CTV
Instagram has published a new report highlighting the top rising trends for the coming year among Gen Z users across the platform.
Instagram has published a new report highlighting the top rising trends for the coming year among Gen Z users across the platform.
The report, which includes a survey of 1,200 Gen Z users across the U.S., suggests activism, fashion sustainability, climate, beauty, finance, culture, music and dating are among the most important topics to this generation.
The specific years vary, but most use "Generation Z" to refer to people born between the late 1990s and early 2010s.
On fashion sustainability, the report suggests that in the coming year, creative types in this age group "aim to take fashion into their own hands."
The report from Instagram and trend-forecasting company WGSN says sustainability is an important issue for Gen Z users. DIY clothing has become a popular alternative as climate concerns rise. Instagram's data showed that more than half of Gen Z respondents said they are planning to make or alter their clothes in 2023. Shopping at thrift stores is another trend noted in the report, both for its sustainability and affordability.
Activism and social justice, too, are popular with the demographic polled.
Maxwell Frost became the first Gen Z politician elected to the U.S. Congress in 2022, and many say they want to see more politicians their age. People with disabilities were also a focus of the report, with three out of four social media users saying they want to follow these types of influencers.
