#Gunporn #pewpew: How gunmakers market firearms to young Americans
CBSN
Gunmakers in the U.S. are facing intense scrutiny over how they market weapons to young consumers following the Uvalde and Buffalo shootings, in which two 18-year-old male suspects purchased semiautomatic weapons shortly before carrying out the attacks.
Weapons like the AR-style guns used in the mass shootings are often marketed on social media through posts tailored to appeal to young adults and teens, gun control advocates and experts say. The messaging in these campaigns often seeks to portray them as tough and ready to confront home intruders and other threats.
Take the Instagram account of Daniel Defense, which markets its semi-automatic weapons to almost 600,000 followers. The closely held gunmaker's marketing approach is drawing additional scrutiny since one of its firearms — an AR-15 style weapon — was used to kill 19 elementary school students and two teachers in the Uvalde massacre. The accused gunman bought the weapon soon after his 18th birthday, the age at which he was able to legally purchase a semi-automatic weapon like an AR-15.
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