Group launches '#EndJewHate' national billboard campaign to denounce antisemitism

Nonprofit organization JewBelong uses pink billboards to denounce antisemitism in its #EndJewHate campaign

A nonprofit organization is tackling growing attacks on the Jewish community in a splashy way – by installing bright pink billboards across the country that denounce antisemitism.

The New Jersey-based organization, JewBelong, launched the #EndJewHate campaign last June with billboards in New York, Boston, San Francisco, Washington D.C., Las Vegas and now, Miami, after flyers blaming Jews for Covid-19 were found distributed in two South Florida cities last month.

With messages like “I promise to love being Jewish 10x more than anyone hates me for it," “3,500 years of antisemitism doesn’t make it right," and “Does your church need armed guards? ‘Cause our synagogue does,” the organization hopes to spread awareness of antisemitism around the country.

Archie Gottesman worked in branding and marketing for over 15 years before co-founding JewBelong. Now the self-proclaimed Co-Chief-Rebrander-of-Judaism is taking notes from her previous experience designing witty billboards to draw attention to antisemitism.