Charlie Kirk's mentor and cheerleading pioneer Jeff Webb dies at 76 after a 'tragic accident'

Jeff Webb, the founder of Varsity Spirit who helped turn cheerleading into a sport recognized by the International Olympic Committee, has died

Jeff Webb, the founder of Varsity Spirit who helped transform cheerleading into an International Olympic Committee-recognized sport and mentored late right-wing activist Charlie Kirk, has died. He was 76.

A family spokesperson said Webb died Thursday in Memphis, Tennessee, following a “tragic accident.” The family has declined to comment on specifics.

Webb founded the Universal Cheerleaders Association (UCA) in 1974 with the mission of changing the narrative around cheerleading, boosting its visibility and turning it into a globally recognized sport. His efforts included new uniform concepts, educational camps, training programs and the creation of the first national cheerleading competition. These efforts evolved into Varsity Spirit.

“He helped pioneer the use of advanced gymnastics and stunts in cheer routines, launched the first national cheerleading championships, and brought the sport to national audiences through televised broadcasts on ESPN,” the spokesperson said in a statement. “He also played a central role in developing the first safety guidelines and helped establish key governing bodies, including the U.S. All Star Federation and USA Cheer.”

Webb is survived by his wife, Gina, and his children, Jeffery and Caroline.