Grandson of Reese's Peanut Butter Cup inventor accuses Hershey of "quietly replacing" ingredients
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Brad Reese, the grandson of the inventor of Reese's Peanut Butter Cups, is criticizing The Hershey Co. for "quietly replacing" the candy's flagship chocolate and peanut butter ingredients. In:
Brad Reese, the grandson of the inventor of Reese's Peanut Butter Cups, is criticizing The Hershey Co. for "quietly replacing" the candy's flagship chocolate and peanut butter ingredients.
Reese claimed on LinkedIn last week that the company has replaced milk chocolate with compound coatings and peanut butter with peanut butter‑style crème across multiple Reese's products, a move he alleges has eroded the Reese's brand and jeopardized consumer trust.
"How does The Hershey Company continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?" Reese wrote in a Feb. 14 LinkedIn post in which he shared an open letter addressed to Hershey's corporate brand manager.
Brad Reese is the grandson of H.B. Reese, who spent two years at Hershey before forming his own candy company in 1919. H.B. Reese invented Reese's Peanut Butter Cups in 1928, and his six sons eventually sold his company to Hershey in 1963.
"Reese's became iconic because my grandfather built it on real ingredients and real integrity," Reese wrote in a separate LinkedIn post on Tuesday.
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