Google's Gemini seeks edge in AI for online shopping

Washington, United States: Google on Sunday unveiled a new iteration of its professional Gemini AI suite geared toward online retail, seeking to creat...

Washington, United States: Google on Sunday unveiled a new iteration of its professional Gemini AI suite geared toward online retail, seeking to create seamless interactions for shoppers from product searches to customer service.

Gemini Enterprise for Customer Experience (CX) will "use complex reasoning to understand intent and execute multi-step tasks on behalf of a customer taking into account their preferences and consent," Google said in a statement.

It will also enable users to shop and interact with customer service without leaving the Google application.

As consumers continue using the tool, they will be offered products reflecting their preferences from companies that have adopted Google's new protocols.

The online search giant said it has already signed agreements with prominent US franchises such as Papa John's pizzerias, Lowe's home improvement stores, and supermarket mega-chains Walmart and Krogers.