Global impact of GWM at 2024 Chengdu Motor Show

In today s rapidly changing global automotive industry, Chinese car brands are emerging with remarkable speed and strength, becoming an influential fo...

In today's rapidly changing global automotive industry, Chinese car brands are emerging with remarkable speed and strength, becoming an influential force in the global market that cannot be ignored. On August 31, at the Chengdu Motor Show, Great Wall Motor (GWM), representing China's independent automotive brands, showcased its theme "Intelligent GWM, Off-Road GWM, Global GWM." The event featured six of its major brands—HAVAL, WEY, TANK, ORA, POER, and GWM SOUO—coming together at the 2024 Chengdu Motor Show. Over 20 flagship models were displayed, highlighting GWM's unparalleled product strength, intelligent technology, and off-road capabilities, while also demonstrating its remarkable achievements in global expansion. Nearly a hundred international guests from regions including the Middle East, ASEAN, Australia, South Africa, and South America attended the event, experiencing GWM's robust ecosystem and witnessing its rapid growth in the global market.

GWM's Global Expansion

On the opening day of the Chengdu Motor Show, GWM hosted two joint press conferences to comprehensively showcase GWM's global market strategy and strengths: one featuring the GWM Group, TANK, and WEY brands, and another showcasing HAVAL and GWM Pickup. These press conferences not only unveiled GWM's latest products and technologies but also underscored the brand's solid progress and ambitious vision in its journey toward global expansion.

During the press conference for the GWM Group, TANK, and WEY brands, GWM showcased several standout models, including the TANK 300, TANK 500, and the all-new WEY 07, capturing the attention of numerous media representatives and attendees. These models demonstrated GWM's comprehensive presence across various segments, including SUVs and pickups, showcasing the brand's technical expertise and innovation in the premium market. Notably, the TANK series has dominated the off-road SUV market since its launch, capturing half of the market share. In China, one out of every two off-road vehicles sold is a TANK model.

To date, all five major brands of GWM have successfully expanded into international markets. HAVAL, TANK, and WEY have collectively established a comprehensive SUV lineup, with several high-value models entering global markets and gaining the affection and support of 14 million users worldwide. GWM now boasts over 1,300 international sales channels, with cumulative overseas sales exceeding 1.6 million units, setting a new benchmark for Chinese automotive brands in their global expansion.