Gender-neutral toy aisles now required at large California retailers
Newsy
The stores are now required to have aisles that aren't specifically marketed toward boys or girls.
More than two years after the passage of Assembly Bill 1084, a law went into effect this week in California requiring large toy retailers to have aisles dedicated toward gender-neutral toys.
The law requires retailers that sell toys and child care items with at least 500 employees within the state of California to "maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys."
Retailers would face a $250 initial fine for violating the law. Repeat offenders would face fines of up to $500.
The bill passed the California Senate 29-9 before the Assembly approved it 49-16.
Those in support of the bill argued the law creates fair pricing for items marketed to boys and girls.
