GCO hosts digital ads strategies course

Doha, Qatar: The Government Communication Office (GCO) is organizing a comprehensive course on Digital Advertising Strategies for representatives fr...

Doha, Qatar: The Government Communication Office (GCO) is organizing a comprehensive course on 'Digital Advertising Strategies' for representatives from government and semi-government entities this week. The program aims to strengthen national competencies and enhance institutional communication teams' ability to effectively leverage digital tools and platforms for promotional campaigns in alignment with Qatar's national priorities.

Running from Aug. 31 - Sept. 4, the course is being delivered in partnership with major international platforms, including Meta, LinkedIn, TikTok, Google, YouTube, X, Snapchat and Amazon.

The course brings together 72 communication and media directors and officials from 44 government and semi-government entities across the country to develop strategic planning in digital advertising while building expertise in utilizing global digital platforms

"The Government Communication Office remains committed to developing our national workforce's skills and equipping them with the latest digital communication tools and knowledge," said HE GCO Director Sheikh Jassim bin Mansour bin Jabor Al-Thani. "This strengthens their ability to design and execute effective promotional campaigns that keep pace with the rapidly evolving global media landscape while supporting Qatar's comprehensive development, in line with our Third National Development Strategy."