Fostering innovation and sustainability in Qatar’s creative landscape

Doha, Qatar: The Doha Design District (DDD) is developing into a dynamic center for creativity, merging Qatar s extensive cultural heritage with advan...

Doha, Qatar: The Doha Design District (DDD) is developing into a dynamic center for creativity, merging Qatar’s extensive cultural heritage with advanced global design. It is steadfastly dedicated to its mission of partnering with both international and regional designers to foster innovation and display art, interior design, and product design, said its director, Dana Kazic.

Speaking to The Peninsula recently, Kazic noted that DDD’s mission is straightforward but deeply impactful, with a key focus on empowering local talent and nurturing creatives from within the community through workshops, events, and collaborations.

“This bottom-up approach aims to elevate Doha on the international stage, making the local community active contributors to global design conversations,” she added.

Lying in the heart of Msheireb Downtown Doha, sustainability is woven into DDD’s core, reflecting Qatar’s National Vision 2030 pillars of human, social, economic, and environmental development.

Kazic highlighted projects like the Bird Cluster, a collaboration with VCUarts Qatar and Qatari artist Abdulrahman Al Muftah. This installation serves as a bird sanctuary, promoting environmental awareness through innovative design. Another initiative, the upcycled tote bag project with Chaumet and Education Above All, exemplifies using design for social and ecological good.