Ford tops ‘most American brand’ list, Bill Ford asks nation to unite
USA TODAY
A new survey found that Ford is viewed as the most American brand across party lines and income levels. So here's what Bill Ford wants.
Ford Motor Co. is the most "quintessentially American brand" according to results of a new survey, a moniker that has prompted Executive Chair Bill Ford to call for Americans to put aside their differences and unite to help build a stronger future.
His request comes following a survey — called "America 250" in honor of the 250 years since the country's birth — that found Ford is America's most recognized brand equally by Democrats and Republicans as well as across all income levels.
"We are still America’s number one auto producer and a top employer," Bill Ford said in an emailed statement to the Detroit Free Press, part of the USA TODAY Network. "As we look to the next 250 years, I believe the future is incredibly bright, but it hinges on us coming together as a nation. We must heal our divisions and keep pushing forward, just as we always have. Ford will be there, serving the nation and helping to build a stronger future.”
This recognition comes after Time named Ford the nation's most iconic company in January. As the Free Press reported, Time described Ford as a company that "has long aligned its brand with the American identity." On Time's list, behind Ford, in the No. 2 spot is Apple, followed by the Coca-Cola Company, then Walmart, Amazon, McDonald's and in the No. 7 spot was General Motors.
The "America 250" survey was commissioned by the Business Council, an association of CEOs that includes GM CEO Mary Barra and Ford CEO Jim Farley. The Council tapped global intelligence firm Morning Consult to conduct the survey of U.S. citizens, Canadians and United Kingdom citizens on topics associated with the United States.
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