Floward cements its leading market position with a Series B $27.5 million funding round

Floward cements its leading market position with a Series B $27.5 million funding round

Floward, the go-to online flowers and gifts delivery destination in the MENA region announced today it has raised USD 27.5 million in Series B funding round led by STV with participation from Impact46. Established in 2017 by Founder and CEO Abdulaziz B. Al Loughani, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers coupled with gifts and products from local and international brands with same day delivery. This fragmented sector has traditionally been largely dominated by brick and mortar shops with almost no presence online, giving Floward the opportunity to become the market leader in the MENA region. “Since our launch four years ago, we have been on a clear and rapid growth path that was further accelerated by the COVID-19 pandemic as e-commerce penetration saw a huge surge during the past year. These circumstances presented to us clear opportunities and accelerated our growth plans in the MENA region and beyond, specifically into London, UK – our first expansion outside the region,” CEO Abdulaziz Al Loughani said. Floward has earned a leading market position in the flowers vertical, making in the largest flowers business in the whole MENA region in just under four years, as it now operates in 20 cities across seven countries with a team of over 450 members and counting.