Flipkart app to offer shoppers camera option with AR

Flipkart, a homegrown e-commerce marketplace, introduced Flipkart Camera to offer an immersive e-commerce experience through augmented reality (AR) on its shopping app.The offering would help shoppers

Flipkart, a homegrown e-commerce marketplace, introduced Flipkart Camera to offer an immersive e-commerce experience through augmented reality (AR) on its shopping app. The offering would help shoppers to leap from ‘imagining’ to ‘experiencing’ what a product would look like in reality before making a purchase, said the company. The camera would offer a 3D experience of products such as furniture, luggage and large appliances, where customers needed to estimate the size and fit of the product and understand its aesthetics before making a purchase decision. The beauty products category would also be covered under augmented reality.