Fashion retailers join Baby Elephant Organic Wear donation initiative for Palestine
Gulf Times
Baby Elephant Organic Wear invited Palestinians - Rana, Tarek, Yousef and Maram – to be models for “Watermelon” collection. Photo by @evajphoto
Local sustainable fashion brand Baby Elephant Organic Wear takes the next step as a socially responsible company by launching the new capsule collection called “Watermelon” with all profits raised to be donated to help children in Palestine access needed health care.
The collection was launched just after the Qatar National Day celebrations, a day of significance whereby people of Qatar celebrate freely, with pride and joy, unlike people in Palestine.
“As mothers, we are heartbroken by the events happening in Palestine. Our hearts are bleeding for all the innocent children losing their families, homes, their lives. This is how “Watermelon” collection was born.” explains Aysha AlMudahka, the founder of Baby Elephant Organic Wear.
