Facebook puts Instagram for kids on hold after pushback
CTV
Instagram is putting a hold on the development of Instagram kids, geared towards children under 13, so it can address concerns about the vulnerability of younger users.
"I still firmly believe that it's a good thing to build a version of Instagram that's designed to be safe for tweens, but we want to take the time to talk to parents and researchers and safety experts and get to more consensus about how to move forward," said Adam Mosseri, the head of Instagram, in an interview Monday on NBC's "Today" show.
The announcement follows a investigative series by The Wall Street Journal which reported that Facebook was aware that the use of Instagram by some teenage girls led to mental health issues and anxiety.
Yet the development of Instagram for a younger audience was met with broader opposition almost immediately.
Facebook announced the development of an Instagram Kids app in March, saying at the time that it was "exploring a parent-controlled experience." Two months later, a bipartisan group of 44 attorneys general wrote to Facebook CEO Mark Zuckerberg, urging him to abandon the project, citing the well being of children.
