Facebook misjudges thousands of political ads: study
The Hindu
The failure to treat political ads could both undermine the company’s trustworthiness as well as limit the vital information reaching the public
A joint study conducted by researchers at New York University and KU Leuven University has found that Facebook misidentifies thousands of political ads, a practice that could lead to manipulation of users on the platform.
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Facebook, now Meta Platforms Inc, misjudged up to 83% of ads that the company or the researchers deemed political. In some cases, the social network did not recognise political ads, while they often wrongfully label non-political ads as political, the researchers noted in a statement.
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