Facebook, Google lack effective scam reporting processes, U.K. watchdog says
The Hindu
Facebook and Google may be particularly attractive to scammers as the algorithms tend to recommend similar content, prompting users to view similar ads if they clicked on one scam ad, the survey noted.
(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) Google, Facebook, and other platforms are hosts to fraudulent advertisements, and rely on users reporting scams to stop them. But two in five users online don’t report these ads stating they are put off by time-consuming forms and perceived lack of actions by the platforms, according to a survey conducted by U.K. consumer watchdog 'Which'. 'Which' surveyed over 2,000 people across the U.K. to understand their behaviour towards online advertisement scams. Nearly 43% scam victims were conned by an advertisement they saw online, via a search engine or social media ad, and didn’t report the scam to the platform hosting it.More Related News