Explained: How global chip shortage may spoil festive season sales
India Today
An acute shortage of semiconductors could spoil sales during the upcoming festive season. The shortage of chips could not only lead to lower supply of electronic goods but also trigger an increase in prices. Here is all you need to know.
The global semiconductor shortage will hurt Indian businesses during the upcoming festive season — a period marked by higher sales across various product categories, especially high-value commodities.
The festive season usually marks the beginning of the most economically active quarter in the country and businesses usually enjoy higher footfall and sales during this period. While most companies remain optimistic, not all businesses are expected to capitalise during the period.
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