Experience Regina issues apology for 'negative impact' of new slogans
CBC
The organization in charge of tourism in Regina apologised for slogans it used as part of its relaunch.
Tim Reid, CEO of Experience Regina, published an apology on Sunday evening, days after unveiling the new brand on Thursday.
"I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch," Reid wrote in a post published on social media.
"It was clear that we fell short of what is expected from our amazing community with some slogans that we used."
Reid did not specify what slogans were raised as inappropriate, but two slogans, "Show us your Regina" and "The City that Rhymes with Fun" were criticized online.
Reid and Experience Regina did not immediately respond to requests for comment made over the weekend but will speak to the subject in an interview on Monday.
The rebrand marked the first significant move from Reid, also the CEO of Regina Exhibition Limited (REAL), since REAL was put in charge of the the city's tourism organization last year.
It's an attempt to capitalize off a phrase popularized by "Experience Regina" a viral video viewed nearly 700,000 times, uploaded to YouTube in 2008.
The video exploded in popularity in 2018 after Jimmy Fallon played the song on The Tonight Show.
Due to the similarity between Regina and vagina, the name of the song prompted laughs from Fallon's co-host, members of his band and the shows audience.
The crude joke and the comparison is something the rebrand was meant to lean into, Reid told CBC on Friday.
At the time he said the connotation around the phrase was unavoidable.
"I think that that affiliation will always be an undertone that we face," he said, urging the public to be proud of the city's name no matter what.
"For those that want to have a moment of humour with it, that's not a bad thing. Embrace it. We're not changing the name of the city of Regina anytime soon."
London Health Sciences Centre (LHSC) is getting rid of unlimited mental health benefits for staff, blaming ballooning costs and former administrators for implementing it without proper due diligence or oversight.
Netflix has agreed to buy Warner Bros. Discovery's TV and film studios and streaming division for $72 billion US, a deal that would hand control of one of Hollywood's most prized and oldest assets to the streaming pioneer that has upended the media industry.
CBC Calgary kicks off its annual Make the Season Kind campaign this morning at Fratello Coffee Roasters.
CBC Newfoundland and Labrador is kicking off its annual holiday campaign, helping to raise money to support local food banks.
If all goes according to plan, at 6 a.m. AT on Saturday people working at the IWK Health Centre will become the test case for a generational change to Nova Scotia’s health-care system.
One month after Prime Minister Mark Carney announced what he called "generational" military spending, New Brunswick’s defence ecosystem is on high alert.
Miranda Mirlycourtois, 34, looks directly at the camera and makes a confession.
Saskatoon city hall says police spending is projected to be $2.6 million over budget this year. That pushes the city into a $1.2-million deficit position, according to a report that will be considered by city council next week.
Students at the University of Regina are days away from deciding whether a newly formed student association should become their official representative body.
All public schools on P.E.I. are closed Friday and thousands of Maritime Electric customers are without power as strong winds create hazardous travel conditions across the province.
Prince Rupert, B.C., residents are celebrating the holidays this year with coastal flair.
In the four years Chelsey Simmonds has worked at the Eva Rothwell Centre, she has seen the need increase every year at the centre’s community food pantry.
CBC is once again looking to make the holiday season kind in Windsor-Essex.